Introducing oneRABBIT
China's Belt and Road Initiative is the vision of President Xi Jinping for expanding China's regional connectivity and influence with key infrastructure investments in Asia and Europe.
This has paved the way for an increase in trade between European and Chinese businesses, as these two economies have much to gain from each other. European brands are eager to tap into China's multi-trillion-dollar market, and at the same time, Chinese businesses are looking to internationalise their brands and expand beyond their own borders.
Europe and China are home to some of the greatest products and services in the world. Yet these two vast — and vastly different — markets are worlds apart in the way they communicate and market their brands. There are huge barriers in language and culture, but also in the way marketing and media channels are used. This often results in ineffective and extremely costly cross-continent transitions.
OneRabbit is a joint venture between marketing specialists in China and Europe whose purpose is to dissolve these barriers and help businesses achieve their cross-continent ambitions — a specialised agency with the capacity to design and implement world-class communication strategies for businesses in China that aim to market in Europe, and vice versa.
OneRabbit opens its doors with offices in Nicosia (Europe) and Shanghai (China), staffed by professionals with experience working on Fortune 500 companies and their brands across Marketing Communications, Branding, Rebranding, Media Buying, E-commerce, and PR. More importantly, they have experience in getting results — efficiently and cost-effectively.
Based on an ancient Chinese proverb that teaches:
If you chase one rabbit you have a greater chance to catch it, but if you chase two rabbits, they will both escape. Catch OneRabbit and catch the future.
CATCH ONERABBIT
